Shelly's Vision: The Roadmap to Full Control Automation



Shelly's approach to home automation is built on a foundation of user-friendliness, robust performance, and continuous development. While a public, long-term roadmap for every product isn't always detailed, the company's commitment to progress is evident in its strategic initiatives and upcoming product lines.

A significant highlight of Shelly's future direction is the announcement of its Gen4 Series, expected to be available in Q1/Q2 2025. This new generation of devices will feature upgraded capabilities, notably incorporating multi-protocol support, including Wi-Fi, Bluetooth, Zigbee, and Matter. This expansion aims to provide unparalleled flexibility and compatibility, allowing for seamless integration into diverse smart home ecosystems, including Apple HomeKit.

Beyond hardware, Shelly consistently delivers firmware updates that introduce new features and improvements, such as enhanced Matter and LoRa Add-On support, improved scripting capabilities, and device optimizations. The company plans an ambitious launch of 40-60 new products and updates throughout 2025, including an entirely new product category. Specific upcoming releases include the Shelly Wall Display x2, new L series relays, next-gen dimmers, Shelly LoRa Add-on, Shelly Wave Long Range, Shelly Cameras, and new Shelly Pro Gen4 devices.

Shelly is also strategically expanding its reach beyond the DIY market into professional channels, evidenced by its successful installer program launched in March 2024. This growth is supported by increasing production capacity, set to nearly double to 1,500,000 items per month by the second half of 2025, and further increase to 2,000,000 per month in 2026. Furthermore, Shelly is shifting towards a Software-as-a-Service (SaaS) business model, with its Premium App user base seeing substantial growth, indicating a move towards recurring revenue streams and a more integrated user experience.

Full Control Home Automation for Apartments: Tailored Solutions

Shelly offers a versatile and user-friendly home automation solution perfectly suited for apartment living, emphasizing ease of installation, energy efficiency, and enhanced comfort. Many Shelly devices are designed to be retrofittable, meaning they can be integrated into existing electrical installations without complex rewiring or extensive construction.

Key Aspects of Apartment Automation with Shelly:

  • Simple & Retrofit Installation: Many Shelly devices, such as smart plugs and bulbs, are plug-and-play. Compact relay switches can fit directly behind existing wall switches or power sockets, making upgrades straightforward without significant remodeling.
  • Automated Lighting Control: Transform apartment lighting with automation. Shelly devices like Shelly Duo (smart Wi-Fi bulb), Shelly BLU Motion (motion sensor), and Shelly BLU Door/Window sensor can automate corridor lights to turn on upon motion detection or door opening, and off when unoccupied. Lights can also be dimmed at night for comfort. The Shelly Plug S Gen3 can act as a Bluetooth Gateway for these sensors.
  • Energy Efficiency and Monitoring: Shelly systems empower apartment residents to monitor and control energy consumption. Professional line devices like Shelly Pro 4PM and Shelly EM, installed in breaker boxes, provide real-time power metering for individual appliances or entire circuits. This helps identify energy waste and allows for smart scheduling to reduce electricity bills.
  • Enhanced Comfort and Convenience: Automate your living space for maximum comfort. Shelly enables control over heating/cooling systems based on weather forecasts, and automation of blinds or curtains. The Shelly Smart Control app provides remote control and monitoring from anywhere, allowing users to create custom schedules, set smart timers, and receive real-time notifications.
  • Centralized Control and User Interface: For studio apartments, the Shelly Wall Display can act as a central hub, offering real-time monitoring and an intuitive interface for managing smart home features. The app allows users to define and personalize rooms, manage multiple devices, and create custom scenes like "Morning Routine" or "Away Mode."
  • Versatile Device Control: Shelly devices can manage a wide range of apartment elements, including lights, roller shutters, curtains, motors, air conditioning, and various appliances. The Shelly Plus 2PM is a Wi-Fi-operated smart switch with power metering suitable for two-channel control, including covers. Other devices like Shelly 1 Gen3 and the ultra-compact Shelly 1PM Mini Gen4 (the world's smallest relay) offer remote control and energy tracking for existing appliances.
  • Compatibility and Integration: Most Shelly devices connect directly to your home's Wi-Fi network, eliminating the need for a dedicated hub. They are highly compatible with popular voice assistants like Amazon Alexa and Google Assistant, and integrate seamlessly with platforms such as Apple HomeKit, Home Assistant, OpenHAB, and SmartThings. Shelly devices also support local MQTT control for advanced users.
  • Safety and Reliability: Shelly solutions incorporate robust protection features, including internal temperature sensors (e.g., Shelly 1PM) that shut down relays to prevent overheating under high loads. A key advantage is their ability to function even when the internet is unavailable, relying on the local area network, and offering built-in scripting for autonomous behavior during complete network outages.

Full Control Home Automation for Villas: Scaling Up Sophistication

For larger residences, Shelly offers a robust and scalable home automation solution, providing comprehensive control over vast indoor and outdoor spaces. The system addresses the unique challenges of villas, such as extended connectivity requirements, with advanced technologies.

Key Strengths for Villa Automation with Shelly:

  • Unrivaled Scalability and Range: Shelly's newly upgraded Shelly Wave product line, featuring Z-Wave Long Range (ZWLR) technology, significantly enhances connectivity across expansive properties. ZWLR provides an extended communication range exceeding 1 mile (line of sight) and can support up to 4,000 devices on a single network, eliminating connectivity issues across distant parts of the property, including outbuildings. It also maintains backward compatibility with existing Z-Wave devices.
  • Diverse Connectivity Options: Shelly devices support a variety of protocols, including Wi-Fi for high-speed automation, Bluetooth for ultra-local tasks and quick setup, Zigbee and Matter for broader interoperability, and Ethernet (via Shelly Pro devices) for enhanced security and reliability. This multi-protocol support ensures seamless integration within a complex villa environment.
  • Local Control and Broad Integration: A significant advantage of Shelly is its capability for local control, allowing devices to function without relying on a central hub or cloud service for essential operations, ensuring enhanced privacy, speed, and reliability. While cloud control through the Shelly Smart Control app is available, Shelly devices are also highly compatible with popular smart home platforms like Google Home, Amazon Alexa, Apple HomeKit, Home Assistant, SmartThings, and more, enabling centralized management and voice control.
  • Smart Lighting for Extensive Areas: Control both indoor and outdoor lighting with precision across your entire villa. This includes remote switching, dimming capabilities (e.g., Shelly Dimmer2, Shelly Pro Dimmer 2PM), and automated scheduling based on time of day, sunrise/sunset, or motion detection. Create customized lighting scenes for different moods or activities across various areas of the villa and its grounds.
  • Advanced Climate Control: Manage heating, ventilation, and air conditioning (HVAC) systems efficiently across multiple zones. Shelly devices like Shelly 1PM can control boilers and underfloor heating, while Shelly H&T sensors combined with relays can manage humidity and activate ventilation. The Shelly Pro 4PM is suitable for larger HVAC systems, enabling intelligent adjustments based on sensors, weather data, and routines to optimize energy consumption and comfort. Shelly BLU TRV provides smart radiator control.
  • Comprehensive Energy Management: Monitor and analyze the villa's energy consumption in real-time at various levels – the entire property, individual rooms, or specific high-consumption appliances. Devices such as Shelly 3EM, Shelly EM, and Shelly Plug/Plug S facilitate this. Shelly can integrate with photovoltaic systems to optimize energy distribution and supports peak demand management by shifting energy-intensive processes to lower-cost times, leading to significant energy savings and reduced utility bills.
  • Enhanced Security and Access Control: Implement comprehensive security measures with Shelly sensors and relays. Shelly offers Shelly BLU Door/Window sensors for monitoring entry points, Shelly BLU Motion sensors for detecting movement, and Shelly Flood sensors for water leak detection. These devices can trigger custom security scenes, such as turning on lights, sounding alarms, or sending real-time notifications to your smartphone in case of unauthorized access or incidents. Integration with security cameras and video doorbells is also possible.
  • Outdoor and Pool Automation: Automate various outdoor elements crucial for a villa. This includes controlling pool systems (water pumps, heating, lights, and electric covers), implementing weather-based irrigation for gardens, and automating awnings to respond to rain or strong winds. A real-world project demonstrated Shelly's use in a "Windmill Villa With Pool" for remote control of pool systems and lights.
  • Appliance and Shutter Control: Remotely control and schedule a wide range of home and office equipment. Shelly Pro 2PM, for instance, can control two-directional AC motors for roller shutters, curtains, garage doors, and awnings, allowing for precise positioning. Other applications include controlling main water inlet valves and programming swimming pool pumps.

The Shelly Advantage: Why Choose Full Control?

Shelly's commitment to delivering full control home automation is evident in its product design, software capabilities, and strategic roadmap. Whether you reside in a compact apartment or a sprawling villa, Shelly provides a robust ecosystem that delivers:

  • Ease of Installation: Predominantly retrofit solutions minimize complex wiring and construction.
  • Energy Savings: Real-time monitoring, smart scheduling, and intelligent automation reduce consumption and lower utility bills.
  • Enhanced Comfort: Personalized scenes, climate control, and adaptive lighting create an ideal living environment.
  • Improved Security: Motion, door/window, and flood sensors, combined with automated responses, offer peace of mind.
  • Remote Accessibility: Control and monitor your home from anywhere with the intuitive Shelly Smart Control app.
  • Extensive Customization: Scripting capabilities and flexible scene creation allow for tailored automation scenarios.
  • Broad Compatibility: Integration with major smart home platforms and multi-protocol support ensures future-proof connectivity.
  • Reliable Local Control: Devices can function independently of cloud services, ensuring continuous operation.